The Challenge
Create a distinctive visual identity for a unique business concept in Kimberley, BC—a venue that would function as a coffee shop during the day and transform into a cocktail lounge in the evening. The logo needed to elegantly bridge these two distinct personalities while establishing a sophisticated presence in a small mountain town market.
Concept Development
When presented with the business concept and name, I immediately recognized the potential for a visual metaphor that could represent both sides of the establishment. Initial explorations included incorporating the hourglass shape into an uppercase H, but this approach felt too obvious and didn’t scale effectively. Deeper consideration of the business’s essence revealed a perfect multifaceted symbol: the silhouette works simultaneously as an hourglass (representing the passage of time), a martini glass (evoking evening cocktails), and a Chemex pourover coffee flask (symbolizing daytime craft coffee).
Design Approach
I developed a clean, iconic silhouette that brilliantly serves triple duty through its carefully considered form. The deep forest green background creates a rich, sophisticated atmosphere, while the warm gold accents suggest both the amber tones of coffee and the luxurious ambiance of evening cocktails. The typography combines elegance with readability, using a distinctive font that complements the curvature of the multifunctional symbol.
