The Challenge
Integra Adhesives needed to introduce their revolutionary new app feature, SurfaceMatch Pro, to an industry traditionally reliant on manual color-matching processes. The advertisement needed to clearly communicate the technical capabilities of the digital tool while emphasizing its practical benefits for fabricators.
Concept Development
The concept centered on positioning the app as a professional-grade tool rather than just a convenience feature. By focusing on the precision and reliability of the digital color-matching algorithm, we could address the skepticism many fabricators had about transitioning from traditional matching methods to digital solutions.
Design Approach
I designed the advertisement with a clean, focused layout that balances showcasing the app’s interface with its real-world application. The right side features a person actively using SurfaceMatch Pro in a work environment, creating an immediate connection to practical use, while the left side organizes key features with color-coded headers for quick scanning and comprehension.
The design maintains Integra’s brand identity through the distinctive orange accents while using ample white space and a clear information hierarchy to guide the reader from the bold value proposition through features, benefits, and download information. This approach makes advanced color-matching technology feel accessible while still conveying professional credibility.
Technical Contribution
I both designed the advertisement and developed the core functionality of the SurfaceMatch Pro feature itself. I built the JavaScript engine that powers the application’s primary function: capturing images of stone surfaces and analyzing them against Integra’s color library to return match predictions ranked by delta E color difference values. This technical development work ensured that the product delivered on the precision color-matching promise highlighted in the marketing materials, creating both visual and functional consistency in the brand experience.
Results
The SurfaceMatch Pro advertisement helped drive significant app downloads and positioned Integra as an innovation leader in an industry often slow to adopt new technology. The clear feature breakdown and benefits-focused approach effectively converted traditional fabricators to digital color-matching adopters.