The Challenge
When I started designing for Integra Adhesives, their product line had expanded significantly since their founding in 2003, but their visual branding hadn’t kept pace. The original approach—a single black label with minimal product differentiation—no longer served a company with multiple specialized products targeting different applications. The task was to create a comprehensive rebrand that would maintain brand cohesion while giving each product its own distinct identity.
Evolution Strategy
The rebrand needed to respect the company’s established market presence while creating clear differentiation between products. I analyzed the company’s growth trajectory: from a single product with a basic printer-transferred name, to color-coded labels, to the need for a true family of product-specific identities that would work together as a system.
Design Approach
I developed a unified visual language that maintained the Integra Adhesives master brand while giving each product line its distinctive personality through typography and color. The system features bold, industrial typography that communicates strength and reliability—essential qualities for adhesive products. Each product received a unique color designation that works in both positive and reverse applications, creating instant recognition on shelves and in catalogs.
The hierarchy consistently positions “SURFACE” as the master brand element, with product names (XI, ZERO, ULTRA) given prominence through scale and weight. Descriptive taglines provide immediate application context, completing the information architecture. This systematic approach ensures that distributors and end users can quickly identify the right product while reinforcing the cohesive Integra brand family.
Results
The comprehensive rebrand successfully transformed Integra’s product lineup from a collection of similar-looking items to a sophisticated product ecosystem. The new visual system was implemented across packaging, marketing materials, sell sheets, and digital assets, giving Integra a professional, contemporary presence that reflected their position as industry leaders in stone adhesives.
